The shirt can be bought here: http://kvalitetsudstyr.dk/
A very comfortable and nice, long sleeved merino wool shirt, designed for outdoor living and an active life.
This is reflected in the flat seams being moved away from the top of the shoulder for increased comfort when wearing a backpack.
The material in the Smartwool NTS Mid 250 Crew shirt is 100% merino wool that feels soft without scratching.
Also, merino wool has a number of properties that you quickly appreciate when you are far from the main roads. Eg. it warms your body even when it is wet, it transports moisture away from the skin, and the wool is naturally odor resistant.